For a malicious program to accomplish its goals, it must be able to do so without being shut down, or deleted by the user or administrator of the computer it's running on. Concealment can also help get the malware installed in the first place. When a malicious program is disguised as something innocuous or desirable, users may be tempted to install it without knowing what it does. This is the technique of the Trojan horse or trojan.

Broadly speaking, a Trojan horse is any program that invites the user to run it, but conceals a harmful or malicious payload. The payload may take effect immediately and can lead to many undesirable effects, such as deleting all the user's files, or more commonly it may install further harmful software into the user's system to serve the creator's longer-term goals. Trojan horses known as droppers are used to start off a worm outbreak, by injecting the worm into users' local networks.

One of the most common ways that spyware is distributed is as a Trojan horse, bundled with a piece of desirable software that the user downloads from the Internet. When the user installs the software, the spyware is installed alongside. Spyware authors who attempt to act in a legal fashion may include an end-user license agreement which states the behavior of the spyware in loose terms, and which the users are unlikely to read or understand.